Greenergy launches new Breakaway offer for Canadian retail gas outlets
Greenergy introduces Breakaway, an innovative new fuel and convenience offer for independent fuel retailers in Canada.
Tailored specifically to the Canadian market and based on extensive market research, Breakaway combines a distinctive hockey-themed gas station design, TOP TIERTM standard fuel products and an extensive convenience offer. The offer is supported by Breakaway to Play™, a community investment program that helps to reduce the financial barriers to entry that prevent some families from getting involved in hockey.
“Our research shows Canadian fuel retailers and consumers want more choice and more competition,” says Mike Healey, Greenergy Fuels Canada’s Chief Executive Officer. “Breakaway is designed to drive site traffic and growth, and allows dealers to benefit from Greenergy’s low-cost and reliable fuel supply.”
Breakaway’s convenience offering is provided by Gateway Newstands, a premier North American small format convenience retailer. “We offer Breakaway’s franchised retailers a competitive edge, bringing over 30 years of marketing expertise, profit-building group buying power, a merchandising rebate program and established top-brand suppliers,” said Steve Tennant, Chief Operating Officer of Gateway Newstands.
Greenergy will test the Breakaway brand in selected markets in Ontario over the next 12 months, and the first Breakaway site is planned for Fall 2018 in Leamington, Ontario, on the site of Johnny’s Gas Bar.
Saide Eid, owner and operator of Johnny’s Gas Bar, explained “We’ve been considering rebranding Johnny’s Gas Bar for some time, but it was only when we saw Breakaway that we decided to go ahead. It’s an exciting offering that will improve our customers’ experience.”
The Leamington site features Breakaway’s distinctive hockey-themed forecourt with additional features including car wash, propane and a 24-hour cardlock. Breakaway’s unique hockey-theme carries over into the backcourt with a 1,700 sq. ft. convenience store including a range of fresh options and ‘grab and go’ items, as well as customer amenities such as an ATM, coffee and restroom.